Our favorites page needed an upgrade to align with the rest of the design vision we accomplished with Mise UI. Members have little space to see their own choices and preferences within the ATK experience. We wanted to give members a space to customize the content we were surfacing for them. Favorites seemed like the logical place to allow them to give micro-feedback.

We also wanted the ability to test within a reliable landing experience for users that we could begin to customize with content recommendations, custom collections, new features, onboarding prompts, etc. We looked to limit scope for initial work so we wouldn’t have to update multiple places and it would give us straightforward place to drive traffic.