Homepages
Putting the “latest and greatest” content front and center
the team: Kate Tetreault, director of UX; Tabitha Rodrigue, design director; and Olivia Sheldon, product designer
Overview
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ATK’s three brands had various homepage experiences. Those inconsistencies contribute to increased cognitive load for our users and hid a lot of the interesting content the team produces. We wanted the homepages to showcase the latest and greatest content that users are looking for but couldn’t always find.
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Consistency for users and editors; faster systematic improvements. One toolbox for all.
Preserving style flexibility for each property, allowing the content to shine
Reduced cognitive load for users
Better page performance
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With the power of Mise UI we were able to pivot the homepages to showcase our content in a visually compelling way. Our card system was expanded to hero larger photography. A space was created for video content to shine. Our team was able to launch all three homepages efficiently with the consistent language we created.
