America’s Test Kitchen Landing Page
Position ATK as our umbrella brand and an entry point for all digital content, online subscriptions, and direct-to-consumer products.
the team: Kate Tetreault, director of UX; Tabitha Rodrigue, design director; and Olivia Sheldon, product designer
Overview
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As a parent brand in a multi-brand experience, ATK had no place to tell its centralized story. How would users subscribing to a multi-site membership understand the breadth of content their subscription included? We wanted to find ways to showcase this unique multi-brand story and its value.
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Increase revenue from increase in web memberships, doing a better job converting known & unknown (see how we will measure below) audiences.
Increase engagement with ATK sites from known and unknown audiences.
Improve understanding of ATK value proposition
Allow members to navigate the site with less friction.
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UX & Design joined forces to create an extensive storytelling experience to answer all your questions. We showcased our multiple brands for all your needs, what sets our recipes and reviews apart from others, and gave easy access for new users to sign up.
Pinned marketing footer & search bar give easy access to most used features
